You should configure customizer options in Customize on admin sidebar. Or you can choose customizer option from Appearance Menu in the dashboard.
All the settings like site title, tagline and logo, header image, background image and static front page under WordPress Settings.
A. Theme Options
The next option is “Theme Options” which has following sub-options.
- Product Categories
- Recent Products
- Featured Products
- General Options
- Layout Options
- Display Frontpage Features
- Social Icons
- Custom CSS
- Footer Options
This option lets you add a title and select any three categories to be displayed in the home template.If more than three categories are selected then also only three categories are displayed among them.
This option lets you add only the title of the section.
This option lets you add a title of the section.
This option lets you enable or disable search from the top menu, sticky menu, go to the top section, social icons on top and social icons on the bottom in your site. It also lets you reset all default settings.
This option lets you choose blog layout (grid, list or single column), show or hide meta in blog page, design layout (full width, boxed or small boxed)
Display Frontpage Features
This option lets you choose three pages which you want to make featured on your site. You can add the title of this section and also enable or disable this section in the homepage.
You can add social media links to your site from this section.
Add CSS in this section to tweak the appearance of the site.
You can add footer text and background image under footer options.
B. Slider Options
Slider options let you configure slider setting in your site. There are further two options slider settings and display page slider.
Slider setting lets you enable or disable slider in homepage. Is slider is disabled, the header image is displayed instead of a slider. You can also add button text and link to the slider.
Display page slider lets you choose four pages whose featured images will be displayed as the slider.
C. Contact Us Page Option
This option lets you add contact information for you or your company on the site.
The form in the above screenshot is coming from contact form 7 plugin.
D. Color Options
Color options allow you to choose a color style, background color, nav, and links color, buttons reset/submit color and WooCommerce.